Jaguar’s new ad campaign, full of flashy outfits and vague slogans like “copy nothing,” has been criticized for prioritizing DEI-inspired messaging over showcasing cars. In stark contrast, Volvo’s heartfelt EX90 ad embraces life, focusing on a father imagining his family’s future and highlighting the car’s advanced safety features. Critics have dubbed Jaguar’s approach “woke,” while praising Volvo’s message as profoundly “pro-life.” Elon Musk mocked Jaguar’s campaign with a sharp tweet, underscoring the lack of focus on the product itself. Volvo’s emphasis on family and protection has set a new standard for meaningful automotive advertising.
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