PV Sindhu Raises Awareness About Breast Cancer

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Badminton world champion PV Sindhu is now going to be seen life size in towns and villages across Telangana. Using augmented reality technology, life size holograms of Ms Sindhu have been created where through an app, she will appear in the surroundings of the viewer to tell them what her heart beats for. Ms Sindhu tells NDTV why she chose to partner in this first of its kind campaign championing the cause of breast cancer awareness. Futuristic technology has been used to spread health awareness. PV Sindhu is in fact following in Amitabh Bachchan’s footsteps. In 2017, Amitabh Bachchan had partnered on the first mobile app where he spoke about ABC of breast health. There are 1,62,000 breast cancer cases every year. It is the most common cancer affecting women in India. More than 70 per cent present in advanced stage. “If my celebrity status can improve awareness and save lives, I am glad,” PV Sindhu told NDTV.

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