On July 13, Dannon executives unveiled Dannon and Oikos Greek yogurt products containing more natural and non-GMO ingredients. 
The company plans to highlight the non-GMO ingredients on all of its product packaging. It is also ensuring that by the end of 2018, all cows that supply milk for these products (as well as its Danimals brand) will be fed non-GMO feed, which will impact some 80,000 acres of farmland.
Additionally, Dannon has launched a series of initiatives and partnerships aimed at promoting the production and certification of non-GMO feed.
Mariano Lozano, CEO of Dannon U.S., said in an e-mail to Forbes:
“We believe it’s the right thing to do because consumer preferences are continuing to evolve and we put consumers at the center of every decision we make.” 
Dannon’s parent company, Danone, said its recent $10 billion acquisition of WhiteWave