Television viewers are inundated with drug ads from Big Pharma. It’s a flood.
Have you ever heard of these drugs? Otezla, Xeljanz, Namzaric, Keytruda, Breo, Cosentyz? Not likely. If you have, do you know what conditions they treat? Highly unlikely. But there they are, splashed in commercials.
Why? Who is going to remember to ask their doctor whether these and other obscure meds are right for them?
What’s going on here?
The answer is: IT DOESN’T MATTER WHAT DRUGS ARE BEING ADVERTISED.
If Pharma can pay enough TOTAL money for ads, for ALL drugs, and dominate the allotted TV time for commercials, it can control the news—and that is exactly what it wants to do.
Pharmaceutical scandals are everywhere. Reporting on them, wall to wall, isn’t good for the drug business. However, as an industry ponying up billions of dollars for TV ads, Pharma can limit exposureThis post was originally published on this site