As I indicated in a recent article, the B-team, or even the C-team, is now heading up the national evening news in America.
These anchors’ faces and voices (Muir, Glor, and Holt) are not even faint reminders of the so-called Golden Age, when father figures like Cronkite and Reasoner fed official truth into the brains of viewers.
The new C-team is vague gloss from a paint job on a used car. This is an ominous sign for the news bosses in the upstairs suites. They can’t find adequate hypnotists anymore.
Many things — among them, the father figures left the fold. They decided to sell real estate or take corporate work in PR. They saw the handwriting on the wall: the networks were fostering a youth movement, seeking younger and prettier talent.
Why? Because Madison Avenue was convinced the younger viewer demographic was the important one, in terms of consumer buyingThis post was originally published on this site