The Collapse of Major Media: MSM’s Audience is Literally Dying

As I indicated in a recent article, the B-team, or even the C-team, is now heading up the national evening news in America.

These anchors’ faces and voices (Muir, Glor, and Holt) are not even faint reminders of the so-called Golden Age, when father figures like Cronkite and Reasoner fed official truth into the brains of viewers.

The new C-team is vague gloss from a paint job on a used car. This is an ominous sign for the news bosses in the upstairs suites. They can’t find adequate hypnotists anymore.

What happened?


Many things — among them, the father figures left the fold. They decided to sell real estate or take corporate work in PR. They saw the handwriting on the wall: the networks were fostering a youth movement, seeking younger and prettier talent.

Why? Because Madison Avenue was convinced the younger viewer demographic was the important one, in terms of consumer buying


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