The following excerpt is from an article that originally appeared on Science Based Medicine
History indicates that many people can be convinced of something completely nonsensical if it is packaged in an appealing narrative, one that stokes our emotional needs and resonates with our cognitive biases. That is the essence of effective propaganda.
So there are cohorts of people who believe fervently that the most effective public health intervention in human history (vaccines) is actually harming children and there is a massive conspiracy to cover up this fact. There is also the widespread belief that “they” have the cure for cancer but somehow vested interests are keeping it from the public. Under close scrutiny such beliefs collapse in a heap of poor evidence and worse logic, but they persist none-the-less.
An alluring narrative has also convinced much of the public that there are alternatives to science-based medicine. At its core SBM is very straight-forward – the medical profession should use the highest quality evidencepost was originally published on this site